Weather Reactive Dynamic Content
Weather-reactive advertising is a type of contextualised advertising. Dynamic Feed creates responsive campaigns matched to real-time weather conditions providing fresh, contextual, style updates with geo-targeted playouts on individual screens.
Our Approach
We take on a dynamic approach to ensure every brand is able to get their messaging across, aligned to the consumer’s mindset, mood and environment. We work with you to ensure fresh, contextual, relevant content connects with the audience at all times, creating an effective, engaging campaign.
Case Studies
McDonald’s launched a weather reactive DOOH campaign to showcase new hot summer items. The campaign featured two creatives, with their first drink being played out on screens when temperatures rose above 25 degrees Celsius, and as the temperature fluctuates and drops below 25 degrees Celsius, a secondcreative is then played with different graphics and content.
Why switch to dynamic content?
Superior Customer Engagement
Enhanced Customer Screen Retention
Relevant, Up to Date Information
Project Gallery
